石油圈中国石化新闻网讯 据道琼斯5月10日消息，总部位于伦敦的广告公司WPP周三表示，英国石油公司（BP）已经选择WPP为其企业、燃料和嘉实多业务提供全球营销传播服务。 WPP表示，它将为英国石油提供包括广告、媒体投资管理、数字媒体、营销传播和品牌服务、公共关系和品牌研究等服务。 BP成为WPP客户的时间已经超过20年。 唐绍红 摘译自 道琼斯 原文如下： BP Selects WPP to Provide Global Marketing Communications BP PLC (BP.LN) has selected WPP PLC (WPP.LN) to provide marketing communication services for its corporate, fuels and Castrol businesses globally, the London-based advertising company said Wednesday. WPP said it will provide BP with services including advertising, media-investment management, digital media, marketing communication and branding services, public relations and brand research. The oil-and-gas major has been a WPP client for more than 20 years.
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